Established in 2004, the Israeli Asterisk Center, *2552, offers corporate customers a unique and innovative service that provides One Smart Star™ Number (OSSN™) for: Voice, Fax, SMS, Email and Mail communication. It provides the opportunity to enhance the brand of the Corporate and communication access, centered on a short nickname consisting of an asterisk (*) and four digits.

Hundreds of One Smart Star™ (OSS™) customers have already discovered the impact of greater customer satisfaction leading to:

• Increased Customer Loyalty
• More Effective Advertising giving Greater Response Rates
• Increase in incoming traffic

The Israeli Asterisk Center provides service on the following infrastructures and services:

• Land line & Cellular Phones
• SMS
• Email
• Website
• Mail Address

The service in Israel is enabled for subscribers of any of the Operators active in Israel:

• Land line - Bezeq
• Cellular Phones – Partner, Cellcom, Pelephone, Mirs
• Cable line - Hot
• Mail Address - Israel Postal Company

All those involved in this service benefit today. The corporate customers benefit from simpler, faster and increased interaction with their customers. The users benefit from a simple and, easy, to remember access to service providers, corporations or government departments. The operators see an increase in traffic using the shorter numbers. Through increasing corporate visibility, and enabling single point access to contact information, One Smart Star™ (OSS™) has proven itself a powerful tool for enhancing customer loyalty by streamlining client to company interaction for the following types of organizations:

• International and National Corporations
• Local Businesses
• Public Institutions - libraries, hospitals etc
• National, Regional & Local Governments
• Powerful tool for short term advertisement campaigns

As a result there are more than 1000 OSSN™ customers. The business sectors (with some examples) currently using OSS™ services are:

• Banks – Hapoalim, Leumi, FIBI, Mizrahi-Tefahot, HSBC,
• Investment houses – Easy Forex,
• Insurance companies - AIG, Phoenix,
• Insurance agencies,
• Car rentals, - Avis, Budget, Sixt, Europcar,
• Car Leasing,
• Car dealers - Skoda, Volvo, Volkswagen, Buick, BMW, Fiat, Subaru, Kia, Renault, Peugeot, Nissan, Alpha, Chevrolet,
• Taxis,
• Buses,
• Railway,
• Hotels, - Hilton, Holiday Inn, ClubMed, Sheraton, Club Hotel,
• Health-care organizations,
• Airlines - El-Al, Arkia, Israir,
• Travel agencies,
• Department stores,
• Delivery services,
• Restaurants,
• Ticket reservations,
• Service companies – Coca Cola, Office Depot, Burger Ranch, Microsoft, McDonald’s, Siemens, IBM, Teva,
• Construction companies and Housing projects,
• Government entities - Ministry of Infrastructure, Ministry of Telecommunications, Ministry of Interior, Ministry of Justice, Social Security,
• Municipalities – Jerusalem, Tel Aviv,
• Newspapers – The Jerusalem Post,
• Universities and Colleges,

Corporations with big client bases and various services have signed for several One Smart Star™ Numbers - OSSN™ (Banks have between 3 to 10 numbers each.